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Fine spirits on the Internet?
4 May 2016
The packaging industry is in flux. New distribution channels need new packing concepts.
BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.
Smart does it
4 April 2016
Peter Aldous is Creative Service Director at Elmwood in London. Pro Carton talked to him about trends in packaging and sustainability.
New Pro Carton Carbon Footprint: 885 kg CO2 eq / tonne
24 February 2016
Based on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.
“No more plastic!”
24 February 2016
In response to the question, "Sustainability yes, but how?!", Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer.
“In reality, our real customers are the consumers.”
28 October 2015
Lothar Böhm is one of the world's leading brand consultants. Pro Carton visited him in his agency in Hamburg.
Pharma in motion
11 May 2015
There is a huge demand for health care, and it’s growing rapidly. Nonetheless, the pharmaceutical industry is facing major challenges.
The world’s most successful triangle
26 February 2015
The Toblerone triangle is probably the closest and most successful symbiosis ever between a product and its packaging.
Interpack: Full House
26 May 2014
The mood was excellent at this year's Interpack in Düsseldorf from 8. to 14. May which set a new record with 175,000 visitors. The award-winning packs of the Pro Carton ECMA Awards were the eyecatchers at the joint Pro Carton stand.
Say it with a carton
27 February 2014
How will chocolate present itself in future?
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
Battle of the shelves
29 April 2013
Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.
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Cartons are unbeatable in the long term
22 February 2013
In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.
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Toothpastes and dialogue
29 May 2012
For nearly two years now, all leading manufacturers of toothpaste have focused on using cartons again – not only in the premium range. They use the carton as medium for displaying image, brand and information content. Pro Carton has spoken to two of the leading brands.
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