Rethinking Packaging Consumer Study 2024

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European Association of Carton and Cartonboard manufacturers

Pro Carton promotes the functionalities and benefits of cartons and cartonboard as a renewable, recyclable and competitive packaging material to brand owners, retailers, designers, the media and EU policymakers.  The natural and most preferred choice for responsible users.

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Nature’s Answer

The beauty of cartonboard is not only aesthetic. The real beauty is that it’s truly sustainable. Renewable, recyclable and biodegradable.

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EU hails biotech & biomanufacturing as ‘most promising tech area of the century’ as sector’s innovation leaders meet in Brussels

Circular Choices coalition members have discussed the need to sustain their sector’s global leadership in innovation as well as its role in the EU ‘open strategic autonomy’.

New European study reveals that despite war and inflation, climate change remains number one concern

The findings of a new European consumer packaging perceptions study reveal that climate change (68%), cost of living (66%), and warfare (56%), are the three largest issues affecting consumers.

Latest news from 4evergreen Industry Association Advisory Board – February 2024

February Newsletter from 4evergreen Industry Association Advisory Board which contains relevant information and activity updates

Nearly 50 million tonnes of paper and board are recycled in Europe every year, which equates to:


tonnes since you clicked on this webpage

Pro Carton Member News


Pro Carton Full Members, Associate Members, Partners


Designing with Cartonboard

Mary Cohr-287815
KEVAS - Rhum Arrangé-288205
McDonald’s Delivery Cuff-288198
Dainese - Packaging Kit Replacement-288122
Ariel All In One - Liquid Pods-288175