https://www.procarton.com/wp-content/uploads/2021/02/touchpoint_cov_home.jpg 400 600 esterling@admin https://www.procarton.com/wp-content/uploads/2021/12/logo-232.png esterling@admin2016-01-29 00:00:002021-11-07 16:00:04Packaging provides billions of effective advertising contacts
Cartons are one of the most effective advertising media of all times. With their first-of-a-kind study worldwide, the European marketing association Pro Carton and the German Association of the Carton Industry have both made the headlines. The Touchpoint study demonstrates the high contact frequency of packaging and proves its value for marketing in figures. In Germany alone, 664 million sold packs of confectionery created 22.3 billion touchpoints. The study is now available in five European languages. Packaging achieves numerous contacts with customers and thus creates a huge advertising value for companies and their brands. This is the conclusion of the Touchpoint Study commissioned by the European marketing association Pro Carton and the German Association of the Carton Industry (FFI). The Touchpoint Study is based on a representative survey of 2,016 participants aged between 18 and 64. The purchase, use and daily handling for 16 important product groups (e.g. confectionery, cereals, deep-frozen vegetables, cosmetic wipes and tea) were examined. This formed the basis for calculating the overall number of visual and tactile touchpoints of a carton.