/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

The Future of Omni-Channel Packaging

2 July 2019

How is the digital world impacting on packaging? Pro Carton spoke with American brand expert and author Dr. Vickie VanHurley about this issue and her experiences. She believes that building a brand begins with the packaging, now more than ever before.

Nine questions to Horst Bittermann, President of Pro Carton

1 July 2019

What do you expect for the cartonboard and carton industry in the coming year and beyond?

Pro Carton Sea Life Competition

21 June 2019

Pro Carton Sea Life Competition to win tickets to Sea Life in Europe is now open

9 in 10 Brits prefer Easter eggs to be packaged in cartonboard

15 April 2019

With Easter Sunday (21 April) approaching fast it has been revealed that 91% of UK adults would prefer to purchase an Easter Egg predominantly packaged in carton/cardboard rather than plastic.

What does Pro Carton do?

5 March 2019

Hopefully you are aware of the major activities that Pro Carton undertake as part of our task to promote the benefits of cartons and cartonboard but you may not be aware of some of the other activities that Pro Carton get involved in and we thought it might be interesting to share some of these with you.

Sustainability – a concept from yesterday or for tomorrow?

4 December 2018

At the Pro Carton/PROPAK Austria Marketing Event in October 2018, Fairtrade Managing Director Hartwig Kirner made it clear that the recycling economy of the future has already begun.

Conference backs Circular Economy

4 December 2018

Recently Horst Bittermann, Pro Carton President, spoke at the Sustainability in Packaging Europe Conference and joined in the panel discussion later that day.

So what do shoppers really think?

4 December 2018

The results of Pro Carton’s European Consumer Packaging Perceptions study were first previewed in the latest edition of the Pro Carton magazine and at the ECMA Congress back in September. The printed research report now has been published and is also available for download from our website. The research clearly showed the enormous importance that […]

Moving with The Times

18 July 2018

This year’s Future of Packaging report – published in The Times in July 2018 – highlights the latest trends in the packaging industry and discusses several key areas where innovation is having dramatic effects on the FMCG industry. It includes a feature on Pro Carton and a front cover banner advertisement.

Get your R’s into gear

15 June 2018

When I was a young marketer I remember learning about the 4 P’s – product, promotion, price and place - which make up the fundamentals of the marketing mix.  I wondered though if there ought to be a fifth category – packaging? 

International Packaging Studies‘ Review

15 June 2018

Pro Carton has compiled a review of recent international packaging studies which largely focus on four main areas of discussion - digitalisation, urbanisation, design & functionality and sustainability.

From the GM’s desk

13 March 2018

It’s been an eventful few months since our Christmas newsletter. The backlash against plastic waste continues unabated and, as a consequence, seems to be having a positive effect on the carton market as brand owners and retailers look to review their packaging choices.

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