/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

The Origin of Brands

25 October 2011

Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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Cartonboard and Cartons at Interpack

31 May 2011

Interpack is one of the world’s largest packaging exhibitions and Pro Carton was 2011 once again present with a stand. A brilliant stand design and a wide spectrum of information ensured a high rate of visitors. Innovation and sustainability were the focus.

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Brand communication and sustainability

24 February 2011

The experts at the IGD (“Institute of Grocery Distribution”) have presented their prognoses for 2011. These not only apply to the UK market, but go well beyond. The result: the branded goods industry is trying to gain consumers via new avenues. In terms of content, two factors dominate: simplicity and sustainability.

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The Benefits of Green Packaging

24 February 2011

Already since 2007, the British retailer Marks & Spencer has been committed to the so-called “Plan A”, a commitment to change 100 things over five years. Now, after three years, success has been so dramatic that a decision was taken to extend the plan by a further 80 goals and to become the world's most sustainable major retailer by 2015.

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Smart speedster made of carton

21 December 2010

A lot of things have been made from carton, but never a car. An innovative German company has made the sheer impossible a reality and given a Smart a chassis and interior made of carton. The car was the sensational attraction at the Luxepack in October in Monaco. With a bit of luck you may be able to see it at one of the next packaging exhibitions or a Smart presentation.

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Unilever commits to sustainable sourcing of paper packaging

29 November 2010

Unilever has recently published a sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.

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Nature – a blueprint for success

27 October 2010

Mag. Martina Hörmer has been responsible for Rewe Group Austria’s own brands since 2002. In this function her prime responsibility has been the management of the “Ja! Natürlich” brand, probably the most successful European brand in terms of bio-marketing (Ja! Natürlich = Yes! Naturally). In terms of packaging she is highly aware of environmental-friendly materials. This interview gives some insights on the success of “Ja! Natürlich” and a glimpse of what the future holds.

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The customer as driving force

29 August 2010

Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: “The important challenge is the ability to define Innovation through the lens of one’s customer. To be competitive in today’s environment, one must remain flexible and have depth and breadth of resources.”
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Black Gold in a Folded Carton

29 August 2010

Since 2000 Nespresso has become both a world brand and the market leader in portioned coffee - with an average growth rate of 30 per cent per annum. None of Nestlé's other business segments could match this performance.
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Appeals to (virtually) all senses

28 July 2010

The new lifestyle chewing gum 5 GUM for lifestyle-oriented adults aged between 18 and 29 years has convinced both the trade and consumers. The world’s largest maker of chewing gum has again given the gum segment a massive push. The conquest of Europe started in Germany in 2009, and included the Pro Carton/ECMA Award.
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Cartonboard is the packaging of kings

30 June 2010

There was really only cartonboard to choose for packaging the exclusive chocolates commemorating the wedding of HRH Crown Princess Victoria of Sweden and Mr. Daniel Westling on 19th June 2010 - by virtue of its excellent neutral sensory properties and printability.
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Printed in Blue

24 February 2010

Luca Uva, Barilla Meal Solutions European Brand Development Director, tells Pro Carton the Barilla story and the story of the famous blue carton-packaging. A modern epic in marketing!
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