Drivers for Innovation
Packaging is often the consumer’s first contact with a product. It is here that the first assessment of a product’s sustainability takes place. Packaging is therefore becoming increasingly important as a brand ‘ambassador’.
The versatility of cartonboard packaging is ideal for promoting packaged products. Cartonboard’s properties ensure that creative, innovative designs can be achieved through print, surface texture and structural shape.
Prototypes can be quickly and effectively produced and short production lead times involved in carton-making enable goods manufacturers to respond quickly to changing market conditions, such as surges in volume or promotions.
Innovations in design ensure efficient use of space in carton palletisation, transportation and in merchandising at point of sale.