/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Tentacles of Growth

26 January 2010

Despite the heavy toll of a global recession, there are areas showing promise within the packaging and converting industries. Richard Dalgleish, managing director of Pro Carton, European Association of Carton and Cartonboard Manufacturers, talks to PCI about raw materials, the resilience of the cartonboard industry and its prospects for the future.
More ...

Christmas footprint reduced

21 December 2009

Food giant Nestlé as well as confectionery specialist Cadbury are playing up their sustainability initiatives in their seasonal packaging in UK to appeal to consumer demand for a 'green' Christmas.
More ...

Fit for the Future

4 October 2009

How to promote the advance of sustainable packaging innovation? Numerous top experts will supply answers to this question at the 8th Pro Carton Trade Congress.

More ...

Invitation to the Future

1 September 2009

Communications and sustainability will determine our future. But how to create new products and develop successful business in practice? How can we "Promote brand values with sustainable packaging?" This is the main topic at the 8th Pro Carton Congress on the 25th and 26th November 2009 at the Congress Center Düsseldorf (Germany).
Information: click on Pro Carton Congress.
More ...

Folding Box – an Experience

1 September 2009

"Magnum" is the absolute premium ice cream of the Unilver company. Since its inception some 20 years ago, the product has been promoted continuously at the highest value possible. The logical consequence: a folding box.
More ...

Carton is here to stay!

27 May 2009

Franz Rappold, Board Member at MM Board & Paper and President of CEPI Cartonboard (European Association of Cartonboard Manufacterers), and Per Lundeen, President and CEO at A&R Carton and President of ECMA (European Cartonmakers Association), both looked confidently into the future in our interview. Dynamic innovations in both the supply chain and the products, as well as superior sustainability, will continue to give carton and cartons competitive market advantages in the future. More ...

A Festival for the Environment

29 April 2009

In the UK, Nestlé have replaced plastic packaging for 80% of their Easter eggs with cardboard - in the shape of small Easter baskets. Nestlé lead the way - a success for the brand and a major boost for the environment. More...

Please register to receive our latest news


Subscribe
pcyda