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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Innovate!

29 August 2010

For many people, innovation is magic. But most innovation-experts claim that innovation is just the combination of things that have not been combined before. One of these experts is Simon Dewulf from Creax, who has found systematic ways of tackling the problem. He held a highly attentive presentation at the well attended “Packaging Design Summit” on 18./19. May 2010 in Amsterdam.
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The customer as driving force

29 August 2010

Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: “The important challenge is the ability to define Innovation through the lens of one’s customer. To be competitive in today’s environment, one must remain flexible and have depth and breadth of resources.”
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Black Gold in a Folded Carton

29 August 2010

Since 2000 Nespresso has become both a world brand and the market leader in portioned coffee - with an average growth rate of 30 per cent per annum. None of Nestlé's other business segments could match this performance.
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Global Leadership

28 July 2010

The Global Summit 2010, the first global conference of the Consumer Goods Forum in London, was an overwhelming success. Interest among the leading heads of the world’s most important companies was so tremendous, that not all could be admitted. 883 delegates from 49 countries decided to lead the planet into a sustainable future by their joint efforts.
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Appeals to (virtually) all senses

28 July 2010

The new lifestyle chewing gum 5 GUM for lifestyle-oriented adults aged between 18 and 29 years has convinced both the trade and consumers. The world’s largest maker of chewing gum has again given the gum segment a massive push. The conquest of Europe started in Germany in 2009, and included the Pro Carton/ECMA Award.
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Cartonboard is the packaging of kings

30 June 2010

There was really only cartonboard to choose for packaging the exclusive chocolates commemorating the wedding of HRH Crown Princess Victoria of Sweden and Mr. Daniel Westling on 19th June 2010 - by virtue of its excellent neutral sensory properties and printability.
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Global decision makers: Corporate Responsibility is becoming more and more important

25 March 2010

The Consumer Goods Forum recently released its latest Top of Mind Survey, which reveals the priorities of 345 key decision-makers in global retail and consumer goods companies across 46 countries. Priorities for the consumer goods industry: Companies continue to fight effects of the financial crisis, yet refuse to put social and environmental responsibilities on the back burner.
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Printed in Blue

24 February 2010

Luca Uva, Barilla Meal Solutions European Brand Development Director, tells Pro Carton the Barilla story and the story of the famous blue carton-packaging. A modern epic in marketing!
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Corporate Responsibility with Carton

26 January 2010

In her presentation at the Pro Carton Congress in November 2009, Regina Schmidt, Partner in the Competence Center Consumer Goods & Retail at Roland Berger Strategy Consultants, clearly emphasized why CR cannot be bypassed in the future.
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Tentacles of Growth

26 January 2010

Despite the heavy toll of a global recession, there are areas showing promise within the packaging and converting industries. Richard Dalgleish, managing director of Pro Carton, European Association of Carton and Cartonboard Manufacturers, talks to PCI about raw materials, the resilience of the cartonboard industry and its prospects for the future.
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Christmas footprint reduced

21 December 2009

Food giant Nestlé as well as confectionery specialist Cadbury are playing up their sustainability initiatives in their seasonal packaging in UK to appeal to consumer demand for a 'green' Christmas.
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Sustainable effects

21 December 2009

Sustainability and promotional effects are the innovation drivers in the packaging industry - one of the reasons why the cartonboard and folded box industries are expecting growth for next year. The first positive signs are on the horizon.
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