Pro Carton Mission Statement:


Pro Carton, the European Association of Carton and Cartonboard manufacturers, is a non-profit organisation representing over 40 cartonboard mills in 13 different European countries and North America, supplying more than 90% of Europe’s demand, as well as the carton converting industry across Europe.

Pro Carton promotes the functionalities and benefits of cartons and cartonboard as a renewable, recyclable and competitive packaging material to brand owners, retailers, designers, the media and EU policymakers.

The natural and most preferred choice for responsible users.

Pro Carton continues to build on the leading role of cartonboard as a circular packaging material, highlighting its multiple, true recycling loops, ability to protect the environment and to ensure the safe delivery of products to consumers.

Pro Carton members fully support sustainable forest management as an important pillar to mitigate climate change, preserve biodiversity and forest growth.

Pro Carton provides its members with high-quality, detailed, monthly market statistics and informs them about industry developments and consumer perceptions based on European surveys.

Pro Carton is a natural hub for networking, a link to other trade associations and international organizations, and advocates for the industry’s interests on sustainability and European legislation.

Pro Carton highlights innovative applications of cartons and cartonboard by students, designers and brands through its annual awards programmes, attracting young talents to our green industry.

Full Members

Pro Carton works closely with other associations with the common goal of making cartonboard and carton packaging solutions the most preferred packaging choice for brand owners, retailers and consumers.

Our Associate Members

Our Partner

Our Team

Michele Bianchi


Horst Bittermann

Director General

Winfried Muehling

Director of Marketing & Communication


Stefan Kauer

Finance & Administration

Pro Carton Marketing WorkStream

Contact Winfried Muehling, Director of Marketing & Communication, Pro Carton

Pro Carton Public Affairs WorkStream

Contact Horst Bittermann, Director General, Pro Carton   or   Mike Turner, Managing Director, ECMA