2019-07-02

Nine questions to Horst Bittermann, President of Pro Carton

What do you expect for the cartonboard and carton industry in the coming year and beyond?
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2019-06-21

Pro Carton Sea Life Competition

Pro Carton Sea Life Competition to win tickets to Sea Life in Europe is now open
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2019-04-15

9 in 10 Brits prefer Easter eggs to be packaged in cartonboard

With Easter Sunday (21 April) approaching fast it has been revealed that 91% of UK adults would prefer to purchase an Easter Egg predominantly packaged in carton/cardboard rather than plastic.
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2019-03-05

What does Pro Carton do?

Hopefully you are aware of the major activities that Pro Carton undertake as part of our task to promote the benefits of cartons and cartonboard but you may not be aware of some of the other activities that Pro Carton get involved in and we thought it might be interesting to share some of these with you.
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2018-12-04

Conference backs Circular Economy

Recently Horst Bittermann, Pro Carton President, spoke at the Sustainability in Packaging Europe Conference and joined in the panel discussion later that day.
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2018-12-04

Sustainability - a concept from yesterday or for tomorrow?

At the Pro Carton/PROPAK Austria Marketing Event in October 2018, Fairtrade Managing Director Hartwig Kirner made it clear that the recycling economy of the future has already begun.
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2018-06-16

Welcome to the New President

At the Pro Carton AGM on 8th June 2018 Roland Rex formally stood down as President of the association after eight years in the role and Horst Bittermann was duly elected as his replacement.
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2018-06-15

International Packaging Studies‘ Review

Pro Carton has compiled a review of recent international packaging studies which largely focus on four main areas of discussion - digitalisation, urbanisation, design & functionality and sustainability.
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2018-03-13

The Pro Carton Steering Group

The activities of Pro Carton are overseen by a Steering Group made up of experienced personnel from across the carton and cartonboard industry.
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2017-12-11

No Story. No Glory.

Advertising was yesterday, at least according to marketing guru and master story teller Markus Gull at the recent Pro Carton PROPAK Austria Marketing Event.
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2017-07-03

From the Editor’s desk:

We’re trying to make the content of the newsletter different from the information that’s already on the website and more “chatty” in style, we do hope you find it interesting as well as informative. As you will have seen, we are supplementing the newsletter with various other short communications, either a Newsflash, if it’s something we need to get out to our members quickly, or a Bulletin, if it’s a more general update.
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2016-12-05

Getting generations to connect

Today, five different generations meet at the workplace: If they can be networked systematically, this could result in enormous opportunities.
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2016-05-04

Fine spirits on the Internet?

The packaging industry is in flux. New distribution channels need new packing concepts.
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2015-10-28

"In reality, our real customers are the consumers."

Lothar Böhm is one of the world's leading brand consultants. Pro Carton visited him in his agency in Hamburg.
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2015-05-11

Pharma in motion

There is a huge demand for health care, and it’s growing rapidly. Nonetheless, the pharmaceutical industry is facing major challenges.
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2015-02-26

The world's most successful triangle

The Toblerone triangle is probably the closest and most successful symbiosis ever between a product and its packaging.
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2014-05-26

Interpack: Full House

The mood was excellent at this year's Interpack in Düsseldorf from 8. to 14. May which set a new record with 175,000 visitors. The award-winning packs of the Pro Carton ECMA Awards were the eyecatchers at the joint Pro Carton stand.
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2014-02-27

Say it with a carton

How will chocolate present itself in future?
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
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2013-04-29

Battle of the shelves

Battle of the shelves

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.



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2013-02-22

Cartons are unbeatable in the long term

Cartons are unbeatable in the long term
In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.

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2012-05-29

Toothpastes and dialogue

Toothpastes and dialogue
For nearly two years now, all leading manufacturers of toothpaste have focused on using cartons again – not only in the premium range. They use the carton as medium for displaying image, brand and information content. Pro Carton has spoken to two of the leading brands.

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2011-10-25

The Origin of Brands

The Origin of Brands
Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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2011-05-31

Cartonboard and Cartons at Interpack

Cartonboard and Cartons at Interpack
Interpack is one of the world’s largest packaging exhibitions and Pro Carton was 2011 once again present with a stand. A brilliant stand design and a wide spectrum of information ensured a high rate of visitors. Innovation and sustainability were the focus.

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2011-02-24

Brand communication and sustainability

Brand communication and sustainability
The experts at the IGD (“Institute of Grocery Distribution”) have presented their prognoses for 2011. These not only apply to the UK market, but go well beyond. The result: the branded goods industry is trying to gain consumers via new avenues. In terms of content, two factors dominate: simplicity and sustainability.

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2011-02-24

The Benefits of Green Packaging

The Benefits of Green Packaging
Already since 2007, the British retailer Marks & Spencer has been committed to the so-called “Plan A”, a commitment to change 100 things over five years. Now, after three years, success has been so dramatic that a decision was taken to extend the plan by a further 80 goals and to become the world's most sustainable major retailer by 2015.

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