Hopefully you are aware of the major activities that Pro Carton undertake as part of our task to promote the benefits of cartons and cartonboard but you may not be aware of some of the other activities that Pro Carton get involved in and we thought it might be interesting to share some of these with you.
Pro Carton has compiled a review of recent international packaging studies which largely focus on four main areas of discussion - digitalisation, urbanisation, design & functionality and sustainability.
We’re trying to make the content of the newsletter different from the information that’s already on the website and more “chatty” in style, we do hope you find it interesting as well as informative. As you will have seen, we are supplementing the newsletter with various other short communications, either a Newsflash, if it’s something we need to get out to our members quickly, or a Bulletin, if it’s a more general update.
The mood was excellent at this year's Interpack in Düsseldorf from 8. to 14. May which set a new record with 175,000 visitors. The award-winning packs of the Pro Carton ECMA Awards were the eyecatchers at the joint Pro Carton stand.
How will chocolate present itself in future? Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.
Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.
In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.
For nearly two years now, all leading manufacturers of toothpaste have focused on using cartons again – not only in the premium range. They use the carton as medium for displaying image, brand and information content. Pro Carton has spoken to two of the leading brands.
Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.
Interpack is one of the world’s largest packaging exhibitions and Pro Carton was 2011 once again present with a stand. A brilliant stand design and a wide spectrum of information ensured a high rate of visitors. Innovation and sustainability were the focus.
The experts at the IGD (“Institute of Grocery Distribution”) have presented their prognoses for 2011. These not only apply to the UK market, but go well beyond. The result: the branded goods industry is trying to gain consumers via new avenues. In terms of content, two factors dominate: simplicity and sustainability.
Already since 2007, the British retailer Marks & Spencer has been committed to the so-called “Plan A”, a commitment to change 100 things over five years. Now, after three years, success has been so dramatic that a decision was taken to extend the plan by a further 80 goals and to become the world's most sustainable major retailer by 2015.