An independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Everyone who has ever tried to simply design something, knows how difficult this can be. In his new book on packaging design, “Who Sells What to Whom“, Lars Wallentin – top-designer at Nestlé for many years – shares his tips on how to do it. Pro Carton interviewed him.