https://www.procarton.com/wp-content/uploads/2021/02/toblerone_haupt-e1443170140894.jpg 196 294 esterling@admin https://www.procarton.com/wp-content/uploads/2021/12/logo-232.png esterling@admin2015-02-26 00:00:002021-11-07 16:01:30The world’s most successful triangle
The Toblerone triangle is probably the closest and most successful symbiosis ever between a product and its packaging. Theodor Tobler and his cousin Emil Baumann created the shape with the invention of filled chocolate in 1908. The famous carton packaging was part and parcel from day one. The result is a unique icon. The meteoric success of Toblerone started in 1908 when Emil Baumann, Theodor Tobler's cousin and production manager in the company, discovered a special nougat product during a business trip through Alsace. As the legend goes, the very same evening after his return, the two cousins worked together over pots in Theodor Tobler's kitchen and attempted to combine milk chocolate and the white honey-almond mixture.