BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Comparative materials study

Pro Carton has commissioned a study that compares the carbon footprint of cartonboard based packaging against plastic alternatives. Four products have been compared, one in a predominantly plastic pack and one in cartonboard across three food products and one non-food item.

Sustainability still a key issue for Consumers

A major research report undertaken by Prospectus Global, on behalf of Pro Carton, has shown that, despite the pressures of COVID-19, environmental issues are very much at the forefront of consumers’ thinking.

Latest on German MOAH Ordinance

Please find a link to an update from the WTO regarding the German MOAH Ordinance. Within the document there are links to both English and German language versions of the proposed amendments to the Consumer Goods Ordinance.

All Folding Cartons are recyclable

A study conducted by FFI and PTS has confirmed that all folding cartons are recyclable as part of the paper stream collected from households. The fibre yield was reduced only by the proportion of non-fibre components.

It’s not all doom and gloom!

Most of us talk about the hardships that Covid-19 has brought but there have many positives, as we say in the UK “every cloud has a silver lining”. In the carton industry in particular, I think we have reason to be confident that overall we will come out of the pandemic stronger and with new and better ways of working.

Co-operations and Collaborations

The “It’s not all doom & gloom” article in this newsletter refers to unprecedented¹ global collective action and I believe that in 2020 the paper and forestry industry has also come together like never before.  

EPRC Monitoring report 2019

The European Paper Recycling Council’s Monitoring Report, published in October 2020, contains statistics on the recycling rates achieved for paper based products as well as targets for the future.

Cartonboard comes out top again!

A new consumer survey has re-confirmed that consumers believe paper based packaging to be the most environmentally friendly.

Coming out of the crisis stronger

In recent months, nearly all European countries have imposed wide-ranging measures restricting public life and almost bringing it to a complete standstill. Covid-19 has had a stranglehold on Europe and the world, making “Business as usual” no longer an option.

Packaging Preferences Survey

An independent survey exploring European consumer preferences and attitudes towards packaging has been commissioned by Two Sides.

Easter Eggs still popular despite crisis

Despite many people self-isolating, consumers in the UK are still looking forward to celebrating Easter

The Green Shoots of 4Evergreen

As many people in the carton industry will know, a new alliance was formed at the back end of last year called 4Evergreen to boost the contribution of fibre-based packaging in the circular economy.