Archive for category: Marketing Trends

Most of us talk about the hardships that Covid-19 has brought but there have many positives, as we say in the UK “every cloud has a silver lining”. In the carton industry in particular, I think we have reason to be confident that overall we will come out of the pandemic stronger and with new and better ways of working.

Social media is essential in any marketing strategy in the 21st century - it is a valuable tool for increasing awareness, reputation management and lead generation, offering benefits that other forms of marketing can’t compete with.