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Entries by esterling@admin

Keep it simple!

3 July 2017 /0 Comments/in /by

Everyone who has ever tried to simply design something, knows how difficult this can be. In his new book on packaging design, “Who Sells What to Whom“, Lars Wallentin – top-designer at Nestlé for many years – shares his tips on how to do it. Pro Carton interviewed him.

New Study: The Importance of Sustainability in Packaging

6 April 2017 /0 Comments/in , /by

A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Commentary from the new General Manager

14 February 2017 /0 Comments/in , /by

One of the key roles of Pro Carton is to promote the benefits of cartons & cartonboard and we could hardly have better environmental credentials. I believe however that we need to be more outspoken in communicating our message to all our key target markets. Last year we started a new PR campaign in Germany based around the principle “Cartons don’t create plastic waste” which gained a lot of media coverage. It’s this sort of slightly more provocative message that I believe we need to get across.

Sensory packaging

25 October 2016 /0 Comments/in /by

In a recent presentation in Vienna, brand consultant Prof. Dr. Karsten Kilian had the following to say about brand management: a focus on more than one of the senses, allows for successful differentiation from competitors.

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