Author Archive for: esterling@admin

Entries by esterling@admin

Limbic Study – Emotional Packaging Sells! 6th March 2009

The “BrainPacs” Study conducted by Gruppe Nymphenburg Consult AG and commissioned by Pro Carton was published in German in 2008. The English version of the groundbreaking results is now available from Pro Carton: People make their decisions based on emotions. And significant for marketing: There are different emotional clusters one can (and should) choose from.  More…