Author Archive for: esterling@admin

Entries by esterling@admin

Why packaging matters to millennials

Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsnäs, as he explores how brand owners use packaging to attract millennial consumers. Jon’s insights are based on the BillerudKornäs Consumer Panel 2017 report, which show that: Recyclable packaging is high on […]

Packaging design competition “Better with Less” challenges designers to create more environmentally-friendly solutions

Billions of consumer packages are consumed globally every day, and the amount is growing. The Better with Less – Design Challenge is challenging packaging designers to create ever more environmentally-friendly, functional packaging solutions for everyday goods. The international competition jury includes renowned packaging design experts.

Inside the Jury

A new addition to the judging panel this year was Dr. Janet Shipton who is already very familiar with the Carton Excellence Award not as a judge but as an entrant from her time at Chesapeake/MPS.