SUSTAINABILITY: Cartonboard & Cartons Life Cycle, Forest Management, Cartonboard & Carton Production, Recycling, Energy & Water Resources, Carbon Footprint.

EU governments approve new rules on waste

EU ambassadors have given their support to the provisional agreement reached between the Estonian presidency and the European Parliament last December on new waste rules.

Pro Carton challenges draft EU plastics strategy

The European Commission has been working on a Plastics Strategy to tackle the problem of plastic waste in the seas and on the streets.

From the desk of the General Manager

Most of you will have seen on TV, or read about in the press, the problems that plastic packaging is causing, particular in polluting our oceans.

Carton Life Cycle Chart

Pro Carton have developed a new infographic to show how cartons fit with the circular economy.

Update on Regulatory Affairs

Pro Carton focuses on two Regulatory Affairs topics: the Circular Economy legislative package and LCA environmental policy. Circular Economy Pro Carton is following the progress of the European Commission’s Circular Economy package of proposed legislation, in order to assess its potential impact on the carton industry. Pro Carton acts together with other paper based packaging associations in Brussels, in order to minimise any negative impact wherever possi

Cartons Don’t Create Plastic Packaging Waste

More than 300 million tonnes of plastic is manufactured every year¹ of which millions of tonnes of plastic waste leaks into the seas. We’ve all seen images from around the world of beaches covered with discarded plastic packaging. McKinsey’s Ocean Report² states that the next 10 years will be critical to tackle the global problem of plastic leakage into the seas, but plastic goods production is still increasing and displacing more sustainable materials, such as renewable wood fibre based products including cartons.

New Study: The Importance of Sustainability in Packaging

A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Myths & Facts

The carton industry has a great environmental story to tell. But environmental issues related to packaging are a source of misconceptions or “myths”.

Cartons support the Circular Economy

Carton packaging industry leads in terms of sustainability – as highlighted in the recent EU debate on the circular economy.

Sustainability drives sales

Sustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency.

New Pro Carton Carbon Footprint: 885 kg CO2 eq / tonne

Based on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.

“No more plastic!”

In response to the question, "Sustainability yes, but how?!", Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer.