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Packaging provides billions of effective advertising contacts
29 January 2016
The Touchpoint study demonstrates the high contact frequency of packaging and proves its value for marketing in figures.
BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.
10 Top Trends of 2016: The Internet World of Packaging
29 January 2016
The world is one big shopping centre. POS is everywhere. Pro Carton has looked at the 10 most important international trends.
The future belongs to cartonboard
6 January 2016
"It is generally acknowledged that cartonboard is the most sustainable type of packaging. We have intensified our efforts to expound on this advantage." Roland Rex, President von Pro Carton, summarises the situation and takes a look at the future.
“In reality, our real customers are the consumers.”
28 October 2015
Lothar Böhm is one of the world's leading brand consultants. Pro Carton visited him in his agency in Hamburg.
The Online Extremist
30 June 2015
Pro Carton has followed the developments in e-commerce from the beginning and taken a closer look at the strategy of the world's most innovative retailer in the foods business.
Pharma in motion
11 May 2015
There is a huge demand for health care, and it’s growing rapidly. Nonetheless, the pharmaceutical industry is facing major challenges.
The retail trade wants cartons
11 May 2015
Multi-channel is changing retail structures – and this also affects packaging. As a consequence, Pro Carton commissioned the EHI Retail Institute to conduct the following study.
The world’s most successful triangle
26 February 2015
The Toblerone triangle is probably the closest and most successful symbiosis ever between a product and its packaging.
Trends 2015: sustainability and individuality
28 January 2015
Every year Pro Carton compiles the most important trends of leading institutes for research into the future in terms of packaging.
The Multichannel Challenge
27 November 2014
All speakers at the ECMA Pro Carton Congress agreed in unison: every partner in the Packaging Supply Chain needs to work together quickly and intensively to jointly drive this development.
Re-imagining business
27 November 2014
"We don't just have to get better, we need to be really good“, said Tim "Mac“ Macartney at the ECMA Pro Carton Congress: only one hundred per cent sustainability in all areas will change the future.
Global Food Trends
21 July 2014
As part of a world tour "World Tour by SIAL“ by the French Food Fair SIAL, 28 media from across the globe have determined three food trends in their regions. From these, the French retail expert, Olivier Dauvers, has distilled eight global trends for innovation in the food sector. Pro Carton is privileged to present them here.
