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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

So what do shoppers really think?

4 December 2018

The results of Pro Carton’s European Consumer Packaging Perceptions study were first previewed in the latest edition of the Pro Carton magazine and at the ECMA Congress back in September. The printed research report now has been published and is also available for download from our website. The research clearly showed the enormous importance that […]

Moving with The Times

18 July 2018

This year’s Future of Packaging report – published in The Times in July 2018 – highlights the latest trends in the packaging industry and discusses several key areas where innovation is having dramatic effects on the FMCG industry. It includes a feature on Pro Carton and a front cover banner advertisement.

Get your R’s into gear

15 June 2018

When I was a young marketer I remember learning about the 4 P’s – product, promotion, price and place - which make up the fundamentals of the marketing mix.  I wondered though if there ought to be a fifth category – packaging? 

International Packaging Studies‘ Review

15 June 2018

Pro Carton has compiled a review of recent international packaging studies which largely focus on four main areas of discussion - digitalisation, urbanisation, design & functionality and sustainability.

From the GM’s desk

13 March 2018

It’s been an eventful few months since our Christmas newsletter. The backlash against plastic waste continues unabated and, as a consequence, seems to be having a positive effect on the carton market as brand owners and retailers look to review their packaging choices.

Trends 2018: Market and Packaging Intelligence

13 March 2018

Annual Pro Carton Trends Report : Consumers have more power than ever before. They are also prepared to spend more money on genuine added value.

The New ECMA President speaks

13 March 2018

Jean-François Roche is Vice President Sales, Consumer Packaging Europe at Graphic Packaging International, he’s an exuberant Frenchman with a clear vision to lead ECMA into the next decade.

No Story. No Glory.

11 December 2017

Advertising was yesterday, at least according to marketing guru and master story teller Markus Gull at the recent Pro Carton PROPAK Austria Marketing Event.

From the desk of the General Manager

10 December 2017

Most of you will have seen on TV, or read about in the press, the problems that plastic packaging is causing, particular in polluting our oceans.

The most beautiful new building. Award for new building of Marbach Poland in Kielce.

6 July 2017

The Heilbronn-based die-cutting manufacturer Marbach operates worldwide. One of its 16 plants is located in Kielce, Poland. This subsidiary was housed in a rented building during the last years. The move into a newly constructed building took place in June 2016. This building has recently won an architecture award.

From the Editor’s desk:

3 July 2017

We’re trying to make the content of the newsletter different from the information that’s already on the website and more “chatty” in style, we do hope you find it interesting as well as informative. As you will have seen, we are supplementing the newsletter with various other short communications, either a Newsflash, if it’s something we need to get out to our members quickly, or a Bulletin, if it’s a more general update.

Round Table discussion with Roland Rex (President Pro Carton) and Andreas Blaschke (President ECMA)

3 July 2017

What are your expectations for your industries over the next 12 months? RR - All indicators for private consumption are positive in Europe so the demand for FMCG packaging will grow. This will help to fill some of the spare production capacities. Changing shopping behaviour to a diversified omni-channel shopping environment and digitalization will both create new opportunities. I feel that industry consolidation will help create stronger, more cost efficient and innovative businesses which can fulfil our customers’ requirements and, importantly, be profitable. AB – Volume should be good over the next year as the economy is picking up. Margins, however, remain under pressure since raw material prices are up and hard to recover. I don’t expect to see much further consolidation or largescale rationalisation in the short term as many companies have been through a period of change which is often followed by a period of integration and stability.

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