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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

New Study: The Importance of Sustainability in Packaging

6 April 2017

A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Commentary from the new General Manager

14 February 2017

One of the key roles of Pro Carton is to promote the benefits of cartons & cartonboard and we could hardly have better environmental credentials. I believe however that we need to be more outspoken in communicating our message to all our key target markets. Last year we started a new PR campaign in Germany based around the principle “Cartons don’t create plastic waste” which gained a lot of media coverage. It’s this sort of slightly more provocative message that I believe we need to get across.

Getting generations to connect

5 December 2016

Today, five different generations meet at the workplace: If they can be networked systematically, this could result in enormous opportunities.

Sensory packaging

25 October 2016

In a recent presentation in Vienna, brand consultant Prof. Dr. Karsten Kilian had the following to say about brand management: a focus on more than one of the senses, allows for successful differentiation from competitors.

Cartons support the Circular Economy

28 June 2016

Carton packaging industry leads in terms of sustainability – as highlighted in the recent EU debate on the circular economy.

More for the money

28 June 2016

One of Europe's leading designers, is of the opinion: you can achieve more with good packaging than with a TV commercial.

Sustainability drives sales

26 May 2016

Sustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency.

Fine spirits on the Internet?

4 May 2016

The packaging industry is in flux. New distribution channels need new packing concepts.

Marketing high in the skies

4 April 2016

New catering and retailing concepts in the skies require new marketing concepts.

Smart does it

4 April 2016

Peter Aldous is Creative Service Director at Elmwood in London. Pro Carton talked to him about trends in packaging and sustainability.

New Pro Carton Carbon Footprint: 885 kg CO2 eq / tonne

24 February 2016

Based on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.

“No more plastic!”

24 February 2016

In response to the question, "Sustainability yes, but how?!", Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer.

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