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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

It’s not all doom and gloom!

16 December 2020

Most of us talk about the hardships that Covid-19 has brought but there have many positives, as we say in the UK “every cloud has a silver lining”. In the carton industry in particular, I think we have reason to be confident that overall we will come out of the pandemic stronger and with new and better ways of working.

Co-operations and Collaborations

16 December 2020

The “It’s not all doom & gloom” article in this newsletter refers to unprecedented¹ global collective action and I believe that in 2020 the paper and forestry industry has also come together like never before.  

EPRC Monitoring report 2019

13 December 2020

The European Paper Recycling Council’s Monitoring Report, published in October 2020, contains statistics on the recycling rates achieved for paper based products as well as targets for the future.

Cartonboard comes out top again!

27 July 2020

A new consumer survey has re-confirmed that consumers believe paper based packaging to be the most environmentally friendly.

Coming out of the crisis stronger

27 July 2020

In recent months, nearly all European countries have imposed wide-ranging measures restricting public life and almost bringing it to a complete standstill. Covid-19 has had a stranglehold on Europe and the world, making “Business as usual” no longer an option.

Packaging Preferences Survey

19 May 2020

An independent survey exploring European consumer preferences and attitudes towards packaging has been commissioned by Two Sides.

Easter Eggs still popular despite crisis

8 April 2020

Despite many people self-isolating, consumers in the UK are still looking forward to celebrating Easter

The Green Shoots of 4Evergreen

12 March 2020

As many people in the carton industry will know, a new alliance was formed at the back end of last year called 4Evergreen to boost the contribution of fibre-based packaging in the circular economy.

Pro Carton – A social media strategy that delivers

12 March 2020

Social media is essential in any marketing strategy in the 21st century - it is a valuable tool for increasing awareness, reputation management and lead generation, offering benefits that other forms of marketing can’t compete with.

Stora Enso introduces new barrier boards to replace plastic in food packaging

19 February 2020

Stora Enso is expanding its range of renewable packaging materials by introducing new dispersion barrier materials for paper cups and food packaging. The new barrier solution responds to market demands for eco-friendly, renewable and recyclable packaging materials to replace plastics in food service applications.

ECMA Annual Congress 2020 will be held in Krakow, Poland

4 February 2020

The ECMA Annual Congress will be held in Krakow, Poland on 17th and 18th September 2020 with the theme of “Sustainability Unboxed".

Cartons increase turnover!

10 December 2019

How products affect the buyer depends not least on the packaging material. This is shown by a study conducted by the Justus Liebig University in Giessen.

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