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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Coming out of the crisis stronger

27 July 2020

In recent months, nearly all European countries have imposed wide-ranging measures restricting public life and almost bringing it to a complete standstill. Covid-19 has had a stranglehold on Europe and the world, making “Business as usual” no longer an option.

Packaging Preferences Survey

19 May 2020

An independent survey exploring European consumer preferences and attitudes towards packaging has been commissioned by Two Sides.

Easter Eggs still popular despite crisis

8 April 2020

Despite many people self-isolating, consumers in the UK are still looking forward to celebrating Easter

The Green Shoots of 4Evergreen

12 March 2020

As many people in the carton industry will know, a new alliance was formed at the back end of last year called 4Evergreen to boost the contribution of fibre-based packaging in the circular economy.

Pro Carton – A social media strategy that delivers

12 March 2020

Social media is essential in any marketing strategy in the 21st century - it is a valuable tool for increasing awareness, reputation management and lead generation, offering benefits that other forms of marketing can’t compete with.

Stora Enso introduces new barrier boards to replace plastic in food packaging

19 February 2020

Stora Enso is expanding its range of renewable packaging materials by introducing new dispersion barrier materials for paper cups and food packaging. The new barrier solution responds to market demands for eco-friendly, renewable and recyclable packaging materials to replace plastics in food service applications.

ECMA Annual Congress 2020 will be held in Krakow, Poland

4 February 2020

The ECMA Annual Congress will be held in Krakow, Poland on 17th and 18th September 2020 with the theme of “Sustainability Unboxed".

Cartons increase turnover!

10 December 2019

How products affect the buyer depends not least on the packaging material. This is shown by a study conducted by the Justus Liebig University in Giessen.

Cartons increase turnover!

10 December 2019

How products affect the buyer depends not least on the packaging material. This is shown by a study conducted by the Justus Liebig University in Giessen.

Cartonboard Q&A with Horst Bittermann featured in Analyse: Deutschland

1 August 2019

Horst Bittermann, President of the European Cartonboard Association, Pro Carton, took part in a short Q&A with Analyse: Deutschland where he discussed the sustainability of cartonboard compared with other packaging, as well as its 100% recyclability

Cartonboard Q&A with Horst Bittermann featured in Analyse: Deutschland

1 August 2019

Horst Bittermann, President of the European Cartonboard Association, Pro Carton, took part in a short Q&A with Analyse: Deutschland where he discussed the sustainability of cartonboard compared with other packaging, as well as its 100% recyclability

The Future of Omni-Channel Packaging

2 July 2019

How is the digital world impacting on packaging? Pro Carton spoke with American brand expert and author Dr. Vickie VanHurley about this issue and her experiences. She believes that building a brand begins with the packaging, now more than ever before.

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