SUSTAINABILITY: Cartonboard & Cartons Life Cycle, Forest Management, Cartonboard & Carton Production, Recycling, Energy & Water Resources, Carbon Footprint.

New Study: The Importance of Sustainability in Packaging

A new independent study from Smithers Pira, commissioned by Pro Carton, amongst major brand owners and retailers in 5 key European markets has shown resounding evidence of the importance of sustainability in packaging. Folding cartons were perceived as the most sustainable packaging but there is still some confusion about the whole issue of the circular economy and what makes packaging sustainable.

Myths & Facts

The carton industry has a great environmental story to tell. But environmental issues related to packaging are a source of misconceptions or “myths”.

Cartons support the Circular Economy

Carton packaging industry leads in terms of sustainability – as highlighted in the recent EU debate on the circular economy.

Sustainability drives sales

Sustainability generates up to 13 per cent of sales in terms of explanatory content. This is confirmed by a new study conducted by Serviceplan Corporate Reputation communication agency.

New Pro Carton Carbon Footprint: 885 kg CO2 eq / tonne

Based on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.

“No more plastic!”

In response to the question, "Sustainability yes, but how?!", Martina Hörmer, Managing Director Private Labels, REWE International, gave a clear answer.

Sustainability in five languages

Have you visited the Sustainability section of the Pro Carton website yet? If not, perhaps because it has so far only been available in English.

Infographics 6: Recovery and Recycling

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the sixth and final in the series.

Infographics 5: How water is used in making cartonboard

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fifth in the series.

Infographics 4: Leaders in Renewable Energy

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the fourth in the series.

Paper packaging adds ambition

Pro Carton together with other European paper based packaging associations, has created an Infographic to illustrate our industry’s vision of an ambitious Circular Economy.

Infographics 3: Pro Carton’s carbon footprint

Pro Carton has designed a series of striking infographics to demonstrate the sustainability of cartonboard packaging. Here is the third in the series.