Author Archive for: esterling@admin

Entries by esterling@admin

Neuromarketing leads to better packaging design

How can neuromarketing – using combinations of biometric measuring techniques to analyse consumer reactions – be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global leader in the field of eye tracking, in exclusive seminars targeted at both companies’ customers.

Marketing Event: Natürlich erfolgreich!

Der Pro Carton/PROPAK Austria Marketing Event am 17. Oktober 2018 stand ganz im Zeichen der Nachhaltigkeit. Umweltberater Tim Barker aus England und Fairtrade-Geschäftsführer Hartwig Kirner machten klar, dass die Kreislaufwirtschaft der Zukunft bereits begonnen hat und die Faltschachtel die Anforderungen jetzt schon erfüllt. Pro Carton-Präsident Horst Bittermann führte durch den Abend.

Just the Ticket!

Pro Carton is excited to launch its latest initiative and to invite you all to participate in this rewarding opportunity. TICCIT is an educational outreach programme aimed mainly at children aged between 8-11 years that is all about trees, sustainability and the environment.