/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Battle of the shelves

29 April 2013

Growth of the haircare market has slowed down considerably. The biggest opportunities for gaining ground in the developed markets of Europe and the USA are hair colourations. The major players in this market segment vie for dominance on the shelf. And prefer carton packaging– as this apparently sells better than any other type of packaging.


More ...

Smart Packaging on the Horizon

2 April 2013

A new study by IDTechEX comes to the conclusion that the market for Smart Packaging – that is packaging enhanced with imprinted electronics – will grow from 75 million to 1.45 billion US dollars over the next ten years. The reason: imprinted electronics are to become 99 per cent cheaper soon, and cartons are of course the ideal media for all things printed.

More ...

Cartons are unbeatable in the long term

22 February 2013

In this interview, Roland Rex, President of Pro Carton, is absolutely convinced that packaging made of cartonboard will be even more successful in future than it already is today. Growth is the order of the day, not only in the coming years but also the distant future - cartons unite communication competence, convenience and sustainability: exactly what brand owners and the retail trade need most in future.

More ...

10 crucial consumer trends 2013

28 January 2013

The institute "trendwatching.com“ has predicted 10 trends for the year 2013 which include interesting approaches for the design of packaging: sustainability will be an essential for the supply chain, while transparency, authenticity and globalisation will present packaging design with new challenges.

More ...

The route to the future

14 January 2013

"Mapping out the route to the future" was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the "Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

More ...

Shoppers: the next generation

14 January 2013

At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

More ...

Pro Carton at the ECMA-Congress 2011

14 January 2013

Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

More ...

The route to the future

28 September 2012

"Mapping out the route to the future" was the motto when the cartonboard and carton industry met at the ECMA Congress from 19 to 22 September in Copenhagen. The wide range of topics covered a look into the future of society and business in Europe, current examples for sustainability, as well as the "Good Manufacturing Practice Guide“. ECMA President Dr. Andreas Blaschke and Roland Rex, President of Pro Carton, presented the 16. Pro Carton/ECMA Awards.

More ...

Digital is out?!

29 August 2012

Anyone using the word "digital" today could be regarded as being a yesterday person. Digital has become normality. Digital is the "New Normality" which is what Peter Hinssen tells us in his new book "The New Normal". And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: "Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home."

More ...

Packaging: a medium with considerable power

12 July 2012

A recently completed study "Packaging: a medium with considerable power" compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.

More ...

Shoppers: the next generation

12 July 2012

At the 16th ECR Conference at the beginning of May in Brussels, top level experts from leading companies of the European retail trade and brand owners met. The three main topics were collaboration in the supply chain, the digital age and sustainable growth. The programme and contributions, together with numerous videos are well documented on the website ecreuropeforum.net. Pro Carton has selected some of the highlights for you.

More ...

A plea for packaging

12 July 2012

Frank Rehme, Head of Innovation Services at Metro Systems GmbH, sees shopping experience as the key for the future of the stationary trade. He propagates the further development of the Shopper Experience and the emotional component of its central element: the packaging. Pro Carton interviewed him during the ECR Congress in Brussels.

More ...

Please register to receive our latest news


Subscribe
pcyda