/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Toothpastes and dialogue

29 May 2012

For nearly two years now, all leading manufacturers of toothpaste have focused on using cartons again – not only in the premium range. They use the carton as medium for displaying image, brand and information content. Pro Carton has spoken to two of the leading brands.

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Packaging: a medium in the digital age

27 April 2012

The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging – even if they buy via the Internet – and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. But a good campaign can increase sales significantly.

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Positive outlook

21 February 2012

Packaging made of cartonboard has excellent prospects for the future, says Roland Rex, President of Pro Carton, in an interview. And he has convincing arguments: recently cartons have amply demonstrated their innovation potential. For example, with regard to digital media. And cartonboard is virtually unbeatable in terms of utilising resources. We spoke to the President of Pro Carton in February on the markets and the future, the supply chain and consumer expectations in 2012.

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International Pro Carton Congress – the Programme

30 January 2012

The programme for the International Pro Carton Congress has been finalised! Top European specialists will be presenting their experiences gained in different sectors under the heading "Packaging in a Digital World". The congress languages are English and German (with simultaneous translation). Please book online now and benefit from the early bird bonus!

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Scenario 2012

30 January 2012

One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. A scenario for 2012 for the packaging industry, compiled by Pro Carton.

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2012 INTERNATIONAL PRO CARTON CONGRESS: Cartons in a New Dimension

21 December 2011

Under the title “Packaging in a Digital World,” the International Pro Carton Congress will perform a baseline study on the topic of packaging and digital media in Düsseldorf on 18 and 19 April 2012. With the aid of international examples, experts will show how successful marketing connects packaging with information and advertising. Registration is open immediately.

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Beyond the brand

30 November 2011

The second major congress of the Multisense Forum held on 16 November 2011 revealed a new marketing trend: brand promotion can increase its effect considerably if the brand is recognised intuitively – regardless of logo. All five senses should be incorporated into branding. One of the results: especially the tactile factors have so far been underestimated. An area where cartonboard packaging can certainly score points.

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The Origin of Brands

25 October 2011

Under the title "The History of Brands," Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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Interview with the new Chairman of ECMA

25 October 2011

Andreas Blaschke is the new president of ECMA (European Carton Makers Association). Despite the difficult economic environment, he sees significant opportunities for cartonboard and cartons—due to the facts that they are sustainable and have significant innovative potential. We spoke with him about the future of the carton industry, his plans for ECMA and the collaboration with Pro Carton.

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Pro Carton at the ECMA-Congress 2011

29 September 2011

Once again Pro Carton had a significant presence at the ECMA Congress held this year in Barcelona between 14th and 17th September. This congress which brings together a large number of carton makers, cartonboard manufacturers and suppliers to the industry is one of the main events in the carton calendar and Pro Carton took the opportunity to update all those present with its activities, publications and details of upcoming events.

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International Pro Carton Congress: Packaging in a Digital World

31 August 2011

Presenting the 15. Pro Carton / ECMA Awards
18./19. April 2012, CCD Congress Center Düsseldorf

The Pro Carton Congress has established itself as an international information event and networking platform for packaging, marketing and design. The topic - “Packaging in a Digital World“ - opens up tremendous opportunities and will keep the packaging supply chain spellbound over the next few years. The more information, advertising and sales move to the Internet, the more important the role of packaging: as decisive representative of the product in the material world. Pro Carton has invited some of the leading experts from industry and science as speakers.

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What do consumers want

29 June 2011

The manufacturers of branded goods and the retail trade have a common goal: they need to address the needs of individual consumer groups more efficiently, especially the more demanding clientele, to sell more quality products.
The solution: ”Collaborative Shopper Marketing“. A current study conducted by Henkel in which individual shopper typologies were examined in ten different European countries, with the conclusion: essential basis for packaging design.

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