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Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Interpack: Full House

26 May 2014

The mood was excellent at this year's Interpack in Düsseldorf from 8. to 14. May which set a new record with 175,000 visitors. The award-winning packs of the Pro Carton ECMA Awards were the eyecatchers at the joint Pro Carton stand.

2014: Major challenges and great expectations

29 April 2014

With the Interpack due from 8. to 14. May in Düsseldorf we asked Pro Carton President Roland Rex about the current situation in packaging. His summary: this year and the coming years the Packaging Supply Chain will face major challenges, and they will be accompanied by considerable opportunities for cartonboard and cartons.

Retail revolution

2 April 2014

In the coming years nothing will remain the same for the online business, particularly in the grocery sector. The UK market – which has led the market in Europe for a long time – is presently looking to find the perfect combination online and stationary. 2014 will be a crucial year in deciding who will come out ahead in future years. Pro Carton spoke to Lisa Byfield-Green, Senior Analyst at the renowned Institute of Grocery Distribution, about the future and about packaging.

Say it with a carton

27 February 2014

How will chocolate present itself in future?
Whereas the European market for industrially manufactured chocolate largely appears saturated, the industry forecasts growing sales numbers from exports as well through new challenges in the high quality segment. In Europe it is only the premium end of the market that offers realistic growth opportunities – by and large with appropriate carton packaging.

Trend 2014: A Good Feeling

17 January 2014

People want to feel better in 2014. Two topics will have a major influence on the market for packaging: sustainability is one and includes the manufacturing of products, the other is the revolution in the retail trade due to the continued boom in mobile technology. Pro Carton has summarised the current forecasts of international trend agencies and added its own comments.

Revolution in the retail trade

25 November 2013

At the Pro Carton Marketing Event in October 2013 in Vienna, Georg Wiedenhofer, Managing Director of the Gallup Institute, presented a brand new international study on the development of E-commerce, and Willy Zwerger, a renowned journalist and retail expert, discussed developments relating to international trade. This was followed by a high-level discussion round with the audience with the conclusion: the entire supply chain needs to take action.

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The slower you move, the faster you die!

29 October 2013

This was how David Bosshart, head of the renowned Duttweiler Institute, introduced his presentation at the "25 Years Pro Carton“ event at the ECMA Congress in September in Dubrovnik. He painted a most enlightening scenario of current behaviour patterns and future desires. Pro Carton asked him how this relates to packaging.

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Packaging in a digital age

17 August 2013

In a study conducted on behalf of Pro Carton last year, the market research agency Pointlogic showed that packages are a medium, like newspapers, radio or TV. Now, the study has been evaluated once again, in particular with regard to digital natives and impulse buyers. The result: even the „Digital Natives“ place major value on packaging, and they focus more on brands and talk about products more.

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The Future is Bright!

4 July 2013

This was the motto of this year's ECR Congress in mid-May 2013 with a focus on four topics: shopping experience, supply chain efficiency, sustainability and nurturing talent. With this broad spectrum, the organisers of the programme certainly scored full marks. The result: over 600 participants from 30 countries. Pro Carton has been involved as a partner for many years now. Here are the highlights.

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The Future is Bright!

2 July 2013

This was the motto of this year's ECR Congress in mid-May 2013 with a focus on four topics: shopping experience, supply chain efficiency, sustainability and nurturing talent. With this broad spectrum, the organisers of the programme certainly scored full marks. The result: over 600 participants from 30 countries. Pro Carton has been involved as a partner for many years now. Here are the highlights.

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Simplify and Surprise!

3 June 2013

In his first life, Lars Wallentin was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik or KitKat. Today, he is a reference for many young marketing people. His device which clearly comes through in his teaching can be summarized in the three words: simplify, surprise and synergies. Pro Carton talked to him about what cartonboard and carton manufacturers should do, about the packaging supply chain and communication on packaging.

 

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What makes packaging successful?

29 April 2013

The international Institute Stratégir focuses on the most realistic possible testing of the two lives of packaging: on the shelf and at home with the user. Pro Carton spoke to Managing Director Line Kerrad on the numerous tasks packaging has to fulfil.


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