It is a rare experience to see a packaging with such a clearly declined message – equals elegance – and styling – equals pleats. The name, the signature pleats, are both the brand image of an Issey Miyake fashion line. The bottle is wrapped in a pleated bag, the top of the bottle is designed as pleats, and the packaging is not only printed showing pleats, but also embossed to give that feeling of pleats on both the product and the packaging. The finishing with multi-level embossing and a matt lacquer requires considerable experience and technical precision.
This category always produces excellent cartons and ideas and this year was no exception. Elegance and quality were the key elements in this carton along with a design that was clearly recognizable, simple yet totally effective. The brand of the puroduct was well displayed with the trademark filigree flower image running across the front and one side of the carton. The bold red and white colours along with the matt feel, gave this carton style and sophistication. Beautifully printed and made, this carton was truly excellent.