Where less is more
A new packaging for ampoules which was not only positively different to the competition from a visual point of view: by saving space and providing the packaged products with good protection. They were also to be removed easily.
A perfect functional carton that did exactly what it was designed for. The internal structure held the ampoules very safely so they would not be damaged in transit. This internal structure was made completely from cartonboard so the whole pack was made from a single material. Special folding and gluing units were designed to ensure that the carton could be produced and packed fast and efficiently.
The partnership between brand owner and the designers of machines and packaging ran smoothly from the outset. The objective was to develop a new and flexible packaging process for ampoules and to create a packaging which was positively different to the competition from a visual point of view also by saving space and providing the packaged products with good protection. They were also easy to remove. The mission was completed after one and a half years. Machine manufacturer Uhlmann Pac-Systeme developed the packaging process including filling and also built the machine. Also new were the automated forming of the insert, automated side-loading feeding and the bonding of the insert and outer packaging. Together with folding box manufacturer Edelmann, this resulted in a ideal packaging. The graphic design was provided by Weleda. A simple and attractive solution, three colours on the outside, one colour inside, protected with dispersion lacquer, and launched for the first time on the market in the spring of 2012.