Once upon a time, there were the 3Rs of Recycling: Reduce, Reuse and Recycle.
Then Pro Carton updated the 3Rs by adding Replace and Renew to the mix.
Now the “5Rs of Responsibility” represents a guideline to enable society to take more responsibility for being environmentally-friendly, to reduce their levels of packaging waste and to move towards a truly circular economy.
The Carton Campaigners:
- Ricki Recycle
- Ryan Reuse
- Ronnie Replace
- Renee Renew
- Rhianna Reduce
These 5 cartoon character superheroes illustrate the 5Rs of Responsibility and reflect the values of Pro Carton. Their team mission statement is clear:
Help brands and consumers take responsibility for material recycling, product reuse, reduction of renewable resources, increase in use of sustainable materials use and waste reduction
They believe that if the right materials are chosen, packaging doesn’t harm our environment. They know that 85% of paper and cartonboard packaging in Europe is already recycled and Ricki Recycle thinks that is something to shout about.