2011-10-25

The Origin of Brands

Under the title “The History of Brands,” Hans-Georg Böcher has undertaken in an opulently designed volume an excursion into the history of brand packaging. He shows that the development of brands is hardly conceivable without cartons. Even today it is the most important carrier of the brand message.

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Pro Carton members, patrons, partners

Barcelona Carton
Pankaboard
Smurfit Kappa
Kotkamills
WestRock
RenoDeMedici
Storaenso
WEIG-Karton
Metsä Board
Mayr-Melnhof Karton
Mel
Kartonsan
International Paper
Iggesund
Fiskeby
Buchmann Karton
Billerudkorsnas
International Packaging Group
BOBST
Heidelberg
Sappi
ECMA