AWARDS: European Carton Excellence Award, Pro Carton Young Designers Award and Pro Carton Student Video Award

Strategic packaging with Packvertising

"Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. This is where packaging has to provide the relevant and distinguishing rewards", says Dr. Christian Scheier, Managing Director, decode Marketingberatung. Pro Carton interviewed him.

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The finalists of the Pro Carton/ECMA Award 2012!

We can already present the finalists of the 16. Pro Carton/ECMA Awards. This year was the first time that entries were not limited to members of Pro Carton but were open to everyone in the supply chain – designers, manufacturers, the trade and brand owners. As a result, the finalists include prominent participants such as the brand "Yes. Naturally" Green Packaging (REWE) and designers such as Bandke Consulting or the Agency Bamberg. The winners will be presented on 20 September at the ECMA-Congress in Copenhagen. Do you have a favourite?

Creativity wherever you look: Award ceremony of the 16. Pro Carton/ECMA Award

The annual Pro Carton/ECMA Award is one of the most distinguished awards in its category, and is now in its 16th year. The award honours packaging which has proven itself on the market. For the first time, the competition was open to all partners of the supply chain: cartonboard and carton manufacturers, designers, brand owners and the retail trade. The awards were presented on 20. September 2012 at the ECMA Congress in Copenhagen. The Carton of the Year award went to the champagne packaging Taittinger Rose Lens by Van Genechten.

Call for entries: Pro Carton/ECMA Award 2012

New: as of now the Pro Carton/ECMA Award is open to all partners in the supply chain - entries from the cartonboard and carton industry, as well as designers, manufacturers of branded products and the retail trade are welcome. After all, each member of the supply chain adds its contribution to the design of successful packaging.

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Last Call for Entries: 5. February 2012 closing date International Pro Carton Design Award 2012

The International Pro Carton Design Award honours new, as yet not realised design ideas in cartonboard applications, and is open to students. Participation is free of charge. The official closing date is 5. February 2012 – anyone who has not quite completed his/her project can arrange for a brief time extension with Pro Carton.

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A Fan of Cartons

Born in Sweden, he was, during almost 40 years, responsible for the development of creative design solution for strategic brands of Nestlé: Lars Wallentin. “For those of you who are afraid to design good packaging – this book was made to give you the courage”, he says. And, little to our surprise: he is a fan of cartonboard packaging.

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Pro Carton/ECMA Award: the finalists

The finalists of the Pro Carton/ECMA Awards were presented at the ECMA Congress on 16. September 2011 in Barcelona. This year – for the first time - Pro Carton has documented all finalists with photos, videos and background information extensively at

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Pro Carton/ECMA Award 2011: interest keeps growing

In 2011, companies from 15 European countries participated in the Pro Carton/ECMA Awards. At 114 entries, the number of entered packaging concepts was the second highest ever. The finalists will be announced during the ECMA Congress in Barcelona from 14. - 17. September 2011, and together with the finalists, the winners will be honoured at the Pro Carton Congress in Düsseldorf in the spring of 2012.

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ECMA-Guide to Good Manufacturing Practice for cartons packaging food

ECMA (European Carton Makers Association) will launch a comprehensive Good Manufacturing Practice guide for cartons packaging food, at their Congress in Barcelona in September.

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Packaging as a marketing instrument

Legal requirements, globalisation, branding, information overload: in their latest book “Packaging Marketing“ Christina Vaih-Baur and Sonja Kastner clearly demonstrate that the role of packaging is increasing in importance for brand communication. For many manufacturers the fifth “P“ , equals packaging, is of the same significance as the four classic ”P’s“ : Product, Promotion, Price and Place. The advantages of cartonboard: feels good and is authentic.

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Cartons – best of the show

In the past two years, cartons have climbed to the summit of the worldwide packaging design competition Pentawards and won the Diamond Pentawards in both years: in 2009 the highly attractive “Kleenex Slice of Summer” from the USA, and in 2010 the luxurious hairstyling series “Hoyu 3210” from Japan. The jury was particularly impressed by the sparing use of information to make the design even more convincing. This confirms Pro Carton’s postulate that cartonboard is the ideal basis for bringing the message to the consumers!

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Young Design for a Sustainable Future

For the second time now, the Pro Carton/PPV AUSTRIA Design Award of the Austrian carton industry was presented as part of the Printissimo/Emballissimo gala event. As yet non-realised ideas by promising design students from Austrian design schools were shown under the motto “Young Design Stars“. The significant increase in entries has undoubtedly confirmed that the award has established its place in the world of design. The awards in the two categories went to Christian Lang (packaging) and Flora Hauser (other applications).

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