Printed in 4 colours on Invercote 280gm² with a dispersion lacquer, the complex folding required extreme accuracy in cutting and creasing. At the same time cleverly designed tabs ensure that when opened the stadium and its contents are displayed perfectly.
The Jury were astonished when they opened an envelope to reveal a complex 3D football stadium made entirely from cartonboard. This carton provided perfect protection for the watch it contained as well as offering great display possibilities. The complexity of the structural design allied to effective graphics came together to show what can be achieved using cartonboard.