Ice cream with charm
Initially Aloha wanted a wicker basket and was of the opinion that a cartonboard solution was impossible. However, wicker baskets are expensive and Pringraf was able to convince the customer otherwise. The original shape was kept and the wicker structure was applied through a lasered surface. This resulted in a more ecologically sustainable and less expensive concept. The shape and decoration on both sides of the carton convey a feeling of an exclusive and natural product. The customer achieved his goal: sales were increased.
The judges agreed that this was an excellent way to pack ice cream snacks. The carton was made with a matt finish using the reverse side of the cartonboard on the outside and the white top surface of the board on the inside. Through some very clever micro cutting it was possible to see the contents, giving the carton an attractive look and feel. Opening and reclosing was simple and when opened the carton flaps spread so that the contents could be easily seen and selected. As one judge remarked “I just cannot stop playing with it – it is excellent”.