De Beukelaer wanted a cylindrical, resealable container for their new product “ChocOlé”, which presented the chocolate sticks like a bouquet of flowers upon opening. Conventional solutions made of plastic were to be replaced. Right from the briefing phase, all partners in the Supply Chain were involved in the development work, including machine building.
Packaging was to be air tight to keep quality to an optimum during storage. For this reason Van Genechten selected a compound material made of coated cartonboard and a metalized foil which offered the appropriate barrier properties. The carton can be recycled normally despite the coating.
The packaging consists of three parts and is easy to open and reseal. It is supplied flat and filled and sealed at the customer’s – a unique solution which also makes logistics cost-efficient and environmentally friendly. The result: a colourful eye-catcher on the shelf, and highly sustainable in terms of production, shipping and recycling.
An excellent cylindrical carton containing chocolate covered sticks that was easy to open, easy to use and displayed the product well for sharing. In addition, being a circular shape, it would be attractive on shelf in a market where most of the packaging is rectangular and so would catch the eye of consumers. The judges were also impressed that packaging of this type had usually been seen before made of plastic and this clever design meant that this could be made entirely from cartonboard so improving its recovery and recyclability after use. They noted also that even when cartonboard tubes had been seen before they usually had plastic caps whereas this design utilized caps made of cartonboard so offering a truly mono material pack.