Profitable customer loylaty
- Carton Converter: Hermann Höhing GmbH
- Brand Owner: GEHE Pharma Handel GmbH
- Structural Designer: Hermann Höhing GmbH
- Graphic Designer: GEHE Pharma Handel GmbH
- Cartonboard Manufacturer: Iggesund Paperboard
- European Carton Excellence Awards
GEHE Pharma wanted an Advent Calender in the shape of a fever thermometer with an integrated promotional code system for their in-store promotion.
The speciality was to individualize each of the 25 calender windows with a code – consisting of 4 digits for each pharmacy and 5 digits for the customers. 25 print runs combined with a processing system solved this challenge.
Despite the doubled curvature the carton can largely be produced automatically. The callender does not use any plastic at all.