Profitable customer loylaty
GEHE Pharma wanted an Advent Calender in the shape of a fever thermometer with an integrated promotional code system for their in-store promotion. The speciality was to individualize each of the 25 calender windows with a code - consisting of 4 digits for each pharmacy and 5 digits for the customers. 25 print runs combined with a processing system solved this challenge. Despite the doubled curvature the carton can largely be produced automatically. The callender does not use any plastic at all.