Adventskalender Thermometer

Profitable customer loylaty

• Carton Converter: Hermann Höhing GmbH
• Brand Owner: GEHE Pharma Handel GmbH
• Structural Designer: Hermann Höhing GmbH
• Graphic Designer: GEHE Pharma Handel GmbH
• Cartonboard Manufacturer: Iggesund Paperboard
• European Carton Excellence Awards

GEHE Pharma wanted an Advent Calender in the shape of a fever thermometer with an integrated promotional code system for their in-store promotion.
The speciality was to individualize each of the 25 calender windows with a code – consisting of 4 digits for each pharmacy and 5 digits for the customers. 25 print runs combined with a processing system solved this challenge.
Despite the doubled curvature the carton can largely be produced automatically. The callender does not use any plastic at all.