Speaking about the findings, Winfried Muehling, Marketing and Communications Director, Pro Carton, said:
“Few would doubt that reusable packaging can be an important driver towards a circular economy. It offers several advantages for specific usage occasions and can support the reduction of unnecessary packaging. However, in advocating solely for reusable packaging, we risk jeopardising its objectives by not giving sufficient consideration to one thing: consumer engagement.
As the results of our recent consumer survey demonstrate, there is already low consumer acceptance. Consumer cooperation will be essential to securing high return rates, and high rotation rates. There will be different requirements for take-out and in-house consumption, for the city and out-of-city locations. While reusable packaging has its purpose, there is no “one size fits all”. Both solutions can complement each other to unlock the low carbon packaging circular economy in line with the ambitious target of the EU Green Deal. We strongly advise decision-makers to consider the voice of the consumer and to use scientific knowledge in the decision for the best packaging system. This will drive the best solution for the environment.”