Winfried Mühling, Marketing & Communications Director for Pro Carton, has introduced the latest European Consumer Study into packaging perceptions (to be published early 2023).  The Study will reveal the latest findings on packaging perceptions and the many benefits of cartonboard and its role in the circular economy.

This preview was given “hot off the press” at the Free From Functional & Health Ingredients Expo in Amsterdam, a highly concentrated trade show with around 100 exhibitors attended by brand owners and company owners.  There was a very strong and concrete interest in learning more about the recyclability of packaging and the benefits of carton.  The event was excellent for networking and for promoting the European Carton Excellence Awards to the packaging companies present.

Click on the image to view Winfried’s Presentation.