Mag. Martina Hörmer has been responsible for Rewe Group Austria’s own brands since 2002. In this function her prime responsibility has been the management of the “Ja! Natürlich” brand, probably the most successful European brand in terms of bio-marketing (Ja! Natürlich = Yes! Naturally). In terms of packaging she is highly aware of environmental-friendly materials. This interview gives some insights on the success of “Ja! Natürlich” and a glimpse of what the future holds.