Chances are that you have read an article about Artificial Intelligence (AI) since the last Pro Carton Christmas newsletter. You may have even started investing in the technology. And it goes without saying that this is no longer a buzzword – it is an essential component of a business’ growth strategy.
According to a report from Future Market Insights, AI in the packaging market is projected to rise from US$2,080.8 million to US$6,015.6 million over the next ten years. Most of the talk has been around how AI algorithms could be deployed to predict potential issues – enabling businesses to minimise production downtime by improving the maintenance of machinery.
Over in the UK, the British Plastics Federation is set to host an event examining the relationship between its industry and AI. The association’s presentation claims that it “provides many opportunities for manufacturers, waste management companies and recyclers to optimise their processes, increasing efficiency and profitability while providing invaluable data and reducing waste”.
None of this is new. Most of the businesses that we speak to, inside and outside the packaging industry, have had internal discussions about the adoption of AI and are identifying ways to deploy the technology. But those discussions go beyond the production side. What if you could leverage tools like generative AI to support your creative efforts?
Generative AI is an advanced technology that autonomously delivers answers based on predefined parameters and learned patterns. I’m sure you’ve all heard of ChatGPT or perhaps Google Bard and Microsoft’s CoPilot? These systems have been ‘trained’ on huge amounts of data to perform tasks, enabling them to understand and create contextually appropriate responses – making them valuable for a variety of applications.
By incorporating generative AI into design workflows, packaging companies could unlock new levels of creativity, efficiency, and innovation. But before we go further, I am not talking about simply asking ChatGPT how to innovate and improve your company’s design processes. These platforms learn from what’s publicly available and in the case of ChatGPT its data is only valid up until September 2021 – so it’s not reliable or up to date. If you asked who the Prime Minister of Italy was it would still say Mario Draghi.
The way that some businesses are now harnessing the power of generative AI is to index their data within the models that ChatGPT and Bard are built on, to deliver more reliable, trustworthy and accurate responses. By doing this, packaging businesses could use the technology to empower designers to innovate faster, optimise for different factors, and create unique packaging solutions that align with consumer preferences, sustainability goals, and branding objectives.
Here are just some of the ways that you could leverage generative AI solutions to the benefit of your business: