PRO CARTON: Activities, interviews and publications.

Get your R’s into gear

When I was a young marketer I remember learning about the 4 P’s – product, promotion, price and place - which make up the fundamentals of the marketing mix.  I wondered though if there ought to be a fifth category – packaging? 

The Pro Carton Steering Group

The activities of Pro Carton are overseen by a Steering Group made up of experienced personnel from across the carton and cartonboard industry.

Pro Carton challenges draft EU plastics strategy

The European Commission has been working on a Plastics Strategy to tackle the problem of plastic waste in the seas and on the streets.

From the desk of the General Manager

Most of you will have seen on TV, or read about in the press, the problems that plastic packaging is causing, particular in polluting our oceans.

Commentary from the new General Manager

One of the key roles of Pro Carton is to promote the benefits of cartons & cartonboard and we could hardly have better environmental credentials. I believe however that we need to be more outspoken in communicating our message to all our key target markets. Last year we started a new PR campaign in Germany based around the principle “Cartons don’t create plastic waste” which gained a lot of media coverage. It’s this sort of slightly more provocative message that I believe we need to get across.

New Pro Carton Carbon Footprint: 885 kg CO2 eq / tonne

Based on Life Cycle data from 2014, Pro Carton has calculated that the industry’s Carbon Footprint figure is 885 kg CO2 eq / tonne of cartons.

All mediocrity or what?

At a marketing event organised recently by Pro Carton and Propak Austria in Vienna, geneticist and bestselling author Markus Hengstschläger demanded the renouncing of mediocrity.

Pro Carton Website in New Design

The new Pro Carton website went online on 18. September 2014 – entirely modern and clear. Starting in English, the site will soon be available in all five languages as usual, i.e. German, French, Italian and Spanish as well. The potentials of cartonboard and cartons are to be presented even better and with greater variety. We look forward to your feedback!

25 years Pro Carton: looking into the future

For 25 years, Pro Carton has been tasked with communicating the benefits of cartonboard and cartons. The entire Packaging Supply Chain is supplied with current information and studies. The anniversary was the occasion for a festive gala evening on 19. September in Dubrovnik, at which President Roland Rex looked at the coming 25 years.

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News on the Pro Carton Congress: Packaging in a digital world

The facts: top European experts will be sharing their know-how and experience. Participants at the congress will gain practice-oriented insights on current developments and trends. The accompanying exhibition offers opportunities for hands-on trials of the future-oriented solutions with practical examples. And the new study, "The packaging effect: the role of cartons in media evaluation", gives numbers and facts on the efficacy of cartons in comparison with other media for the first time. More information and registration at under "Congress": don't miss it!

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Pro Carton at Interpack

In 2011 Pro Carton will again be exhibiting at Interpack, the world’s most important trade show for the packaging industry, which this year will be held in Düsseldorf from 12 to 18 May 2011. Meeting point is Hall 7a, Stand 7aB31. Pro Carton will be exhibiting together with the Association of German Paper Factories (VDP), the trade association Paper Processing (WPV), and the trade association Paper Technology Specialists (PTS).

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In Memoriam Mans Lejeune

It is with great sadness that we report the death of Mans Lejeune on February 12th at the age of 79. Mans was a titan in the carton industry in Europe and his legacy will endure through the continued development of that industry over the coming years.

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