https://www.procarton.com/wp-content/uploads/2021/02/th_newst.jpg 400 600 esterling@admin https://www.procarton.com/wp-content/uploads/2021/12/logo-232.png esterling@admin2017-02-14 00:00:002021-11-05 18:30:31Commentary from the new General Manager
One of the key roles of Pro Carton is to promote the benefits of cartons & cartonboard and we could hardly have better environmental credentials. I believe however that we need to be more outspoken in communicating our message to all our key target markets. Last year we started a new PR campaign in Germany based around the principle “Cartons don’t create plastic waste” which gained a lot of media coverage. It’s this sort of slightly more provocative message that I believe we need to get across.