Archive for category: Pro Carton Member News

How can neuromarketing – using combinations of biometric measuring techniques to analyse consumer reactions – be a tool that makes packaging development more efficient? The answers will be supplied by Iggesund Paperboard and Tobii Pro, a global leader in the field of eye tracking, in exclusive seminars targeted at both companies’ customers.

“When our card supplier, Megacard, suggested we could make our gift cards from paperboard and thereby drastically reduce their environmental impact, it was self-evident to us to switch,” explains Anna Marcusson, product manager for gift cards at SF Bio.

Metsä Board, a leading European producer of premium fresh fibre paperboards, is launching a new eco-barrier paperboard. This new, innovative paperboard with a special barrier treatment is bio-based, recyclable and biodegradable, and developed especially for food service use. On top of the sustainability benefits of this new product it also offers efficiencies in printing and converting.

Iggesund Paperboard’s both mills – in Iggesund, Sweden, and Workington, England - have been awarded the highest rating for sustainability in an evaluation done by the EcoVadis firm of analysts.

Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsnäs, as he explores how brand owners use packaging to attract millennial consumers. Jon’s insights are based on the BillerudKornäs Consumer Panel 2017 report, which show that: Recyclable packaging is high on […]