/ Brands & Markets

Archive for category: Brands & Markets

BRANDS & MARKETS: Consumers, Brands, Brand Owners, Marketing, Markets, Consumer Research, Studies, Reports relating to cartons and cartonboard.

Global Leadership

28 July 2010

The Global Summit 2010, the first global conference of the Consumer Goods Forum in London, was an overwhelming success. Interest among the leading heads of the world’s most important companies was so tremendous, that not all could be admitted. 883 delegates from 49 countries decided to lead the planet into a sustainable future by their joint efforts.
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Cartonboard is the packaging of kings

30 June 2010

There was really only cartonboard to choose for packaging the exclusive chocolates commemorating the wedding of HRH Crown Princess Victoria of Sweden and Mr. Daniel Westling on 19th June 2010 - by virtue of its excellent neutral sensory properties and printability.
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Global decision makers: Corporate Responsibility is becoming more and more important

25 March 2010

The Consumer Goods Forum recently released its latest Top of Mind Survey, which reveals the priorities of 345 key decision-makers in global retail and consumer goods companies across 46 countries. Priorities for the consumer goods industry: Companies continue to fight effects of the financial crisis, yet refuse to put social and environmental responsibilities on the back burner.
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Printed in Blue

24 February 2010

Luca Uva, Barilla Meal Solutions European Brand Development Director, tells Pro Carton the Barilla story and the story of the famous blue carton-packaging. A modern epic in marketing!
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Tentacles of Growth

26 January 2010

Despite the heavy toll of a global recession, there are areas showing promise within the packaging and converting industries. Richard Dalgleish, managing director of Pro Carton, European Association of Carton and Cartonboard Manufacturers, talks to PCI about raw materials, the resilience of the cartonboard industry and its prospects for the future.
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Corporate Responsibility with Carton

26 January 2010

In her presentation at the Pro Carton Congress in November 2009, Regina Schmidt, Partner in the Competence Center Consumer Goods & Retail at Roland Berger Strategy Consultants, clearly emphasized why CR cannot be bypassed in the future.
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Sustainable effects

21 December 2009

Sustainability and promotional effects are the innovation drivers in the packaging industry - one of the reasons why the cartonboard and folded box industries are expecting growth for next year. The first positive signs are on the horizon.
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Christmas footprint reduced

21 December 2009

Food giant Nestlé as well as confectionery specialist Cadbury are playing up their sustainability initiatives in their seasonal packaging in UK to appeal to consumer demand for a 'green' Christmas.
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Competitive advantages through intelligent packaging

30 November 2009

The 8th Pro Carton Congress spans the bridge between sustainability, efficiency, creativity and promotional power. "Promoting brand values with sustainable packaging" is the credo for all those involved in the value chain.
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Fit for the Future

4 October 2009

How to promote the advance of sustainable packaging innovation? Numerous top experts will supply answers to this question at the 8th Pro Carton Trade Congress.

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The Global Village

11 September 2009

The global village is becoming more and more of an economic and ecological reality. It is virtually impossible to do anything without affecting many others in the process. Therefore, industry and trade intend to cooperate more closely in future to improve sustainability and respond faster to customers' needs.
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Revolution of the Authentic

1 September 2009

Simonetta Carbonaro is creating quite a stir at the present, her ideas turning traditional marketing inside out. In search of values of the consumer society today she has discovered honesty, authenticity and diversity. Does not sound too new – and yet it is!
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