You mentioned increasing member engagement as one of the key benefits of the merger. What needs to happen in the first 12 months for you to see higher levels of member engagement?
We must create the specific work streams, Marketing & Communications and Public Affairs and invite mill and converter experts to work together for the benefit of our industry. Additionally, we need to take membership communications to the next level, especially for smaller members.
Last but not least we’re working on focus groups in order to increase members’ engagement.