2012-07-12

Packaging: a medium with considerable power

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A recently completed study “Packaging: a medium with considerable power” compares the efficacy and reach of 23 communication channels. The study was commissioned by Pro Carton and FFI and conducted by Pointlogic International Media Consultants. For the first time there are actual numbers : cartons are not just packaging but a marketing instrument in its own right and an advertising channel same as TV, print or the Internet.

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Pro Carton members, patrons, partners

Barcelona Carton
WestRock
RenoDeMedici
Storaenso
WEIG-Karton
Metsä Board
Mayr-Melnhof Karton
Mel
Kartonsan
International Paper
Iggesund
Fiskeby
CAREO, Reno de Medici and Cascades
Buchmann Karton
Billerudkorsnas
Kotkamills
BOBST
Heidelberg
Sappi
ECMA