How products are viewed by the consumer depends on the packaging material. This is the conclusion of a study carried out by Justus Liebig University Giessen on behalf of FFI (the German Carton Association) and Pro Carton. This study, conducted amongst 1252 consumers in Germany, shows that organic products are viewed more positively if they are packaged sustainably, i.e. in folding cartons. Folding cartons are better in their eyes, are of higher quality and, above all, are more sustainable. This study is now available in English as well as the original German.
(Video is in German)