Zoe & Zazu is an innovative pack that captivates the viewer at first glance and also tells a story. The two goats, Zoe & Zazu, promote the delicious goat cheese themselves. Inside the pack the story continues and seduces with a refreshing, attractive design that combines a lovely appearance with functional handling.
Simplicity of construction was the first appealing point of this cheese pack. Opening, presenting the product and re-closing were all well done. The added draw was that not only all external panels were used to communicate to the consumer but also printing on the inside was used for additional product story. Communication is key for purchase and for engaging consumers.