The Yamasa brand contains a star in its logo and this was to be reflected in the packaging design. To achieve this, five diamond-shaped folded cartons were lined up together with a plug-in connection. When these five individual packs are assembled, they represent a star. This is held together with a banderole with plug-in connection. The folded carton also has the advantage that a single cigar can be removed from the pack and remains safely packed and well protected to take home.
Very clever, attractive and eye catching. Carton board packaging for cigars without the need for metal tubes. Each cigar is housed in its own distinctly shaped pack which when clustered together and bound by the wrap, forms a ‘star’ shape. We should all remember that Davidoff is a premium brand and clearly they believe that their brand values can be reflected and presented by carton board. It’s all in the structural packaging and presentation.